North & West Focus
Strong zones for assisted banking, DMT, recharge, and BBPS-led service counters.
Delhi NCRPunjabRajasthan
GujaratHaryanaMaharashtra
Pan India Network
A Growing Retailer, Distributor & Subsidiary Network
Paymitraa’s partner network spans 18,500+ retailers, 850+ distributors, and 28+ subsidiary zones, organised into three growth regions: North & West, Central & East, and South India.
18500+
Retailers
Counter-level partners delivering assisted digital services.850+
Distributors
Partner-management layer driving retailer onboarding and credit flow.28+
Subsidiary Zones
Regional command teams handling approvals, reports, and escalation.
North command belt
West retailer growth
Central & East expansion
South digital services
Network Detailing
Subsidiary → Distributor → Retailer
Paymitraa is positioned for a multi-level field network where subsidiary teams monitor regional operations, distributors manage retailer growth, and retailers run daily fintech services at local counters.
01
SubsidiaryMonitors regional operations, approves distributors, and holds report and audit visibility.
02
DistributorManages retailer growth, credit allocation, service activation, and settlement follow-up.
03
RetailerRuns daily fintech services at the counter with wallet, receipt, and support access.
16States covered in the connect form
3Growth regions mapped across India
Growth Regions
Where The Network Expands
Role-wise expansion mapped across the operating belts, with state-level focus for assisted banking, payments, and service-led counters.
Central & East Expansion
Can support high-volume retailer-led service access and distributor networks.
Uttar PradeshMadhya PradeshBihar
JharkhandWest Bengal
South Growth Belt
Can support app-led service operations through the Paymitraa Android app, along with recharge, assisted banking and bill payment counters; ticketing and finance services are planned.
KarnatakaTelanganaAndhra Pradesh
Tamil NaduKerala
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